Why are the export lacking so much? I mean, I get we need to try to keep it as simple as possible... but... so much post editing would be required by your tool that it makes it virtually unusable?

I think indie-authors will just publish a ton of books with Red Chapter headings because they aren't going to pay a formatter / type-setter to do this stuff.

I'm guessing this tool is expecting its authors to find a formatter / type-setter to clean it all up... or?

There are like zero tools that make compiling / formatting dead simple... would eventually love to find one and much of the formatting / typesetting phase of publishing could go away and authors could stick to using 1 tool for everything.

They spend thousands on this, they'd easily give you more if you had better export tools.

Scriveners compile tool is robust, and probably 100% able to create perfect formats if you know how... but nobody really needs all of that when they're just writing books for a living.